ppc-managementPPC or Pay Per Click is a method of advertising via search engines.  In simple terms you write an advert and select a number of keywords, when someone searches for your keywords your advert will appear. In Google, PPC adverts appear on the right of the page, and sometimes at the very top. These are called ‘sponsored links’.

This is a great method of quickly raising your profile and rankings as Google will reward this investment into their advertising programme. It is laser targetted as people clicking on your advert have a specific need that you are able to provide. You pay each time someone clicks on your advert. The minimum cost per click, or CPC as it is known, is a few pence.

It is a great way to gain feedback on market conditions quickly and test a live audience within a short space of time. It is an ideal way to test a new product or business idea.

We can assist with PPC and provide the following Services

  • Campaign management
  • Copywriting
  • Split testing
  • Ad rotation
  • Monitoring
  • Reporting