Search Engine Optimisation is the ability to rank a webpage higher in the search engines.

The benefit being that your product or service can be found by a potential client.

Do You Need SEO?

In 2010  30.1 million adults in the UK (60%) accessed the internet every day or almost every day according to the Office for National Statistics. This is nearly double the estimate in 2006 of 16.5 million.

The number of adults who had never accessed the internet in 2010 decreased to 9.2 million, from 10.2 million in 2009. There were 38.3 million adults who were internet users (having accessed the internet in the three months prior to interview).

According to Internet Retailer, more people are spending money online than ever before, and all the major trends look something like this:

Global E-commerce Growth

Search Engines' Influence

People are using the internet when they want to purchase items and the search engines are getting stronger.

Do you still need SEO?

If your business offers either products or services SEO is very important. The reality is that 95% of your potential clients will use search engines to find websites like yours. The key question is whether your website will be among the top results found following the search for a relevant term.